Director, Online Donor Engagement & Outreach

About The Simon Wiesenthal Center 

Simon Wiesenthal Center (SWC) is a global Jewish human rights organization that confronts anti-Semitism and hate, defends the safety of Israel and Jews worldwide, and teaches the lessons of the Holocaust through awareness, advocacy, justice, education, and its Museums of Tolerance. With a constituency of over 400,000 member families since its founding in 1977, the SWC has an international footprint through its Museums of Tolerance, Moriah Films, and the Digital Terrorism + Hate Project. 

Headquartered in Los Angeles, it maintains operations in New York, Chicago, Miami, Toronto, Paris, Berlin, Jerusalem, and Buenos Aires. It is an accredited Non-Governmental Organization (NGO) at the United Nations, UNESCO, the Organization of American States, the Latin American Parliament, and the Council of Europe and maintains relationships with the highest levels of governments throughout the world. 

In 1993, the Center opened the Museum of Tolerance in Los Angeles to worldwide acclaim. The Museum has served as the Center’s flagship educational arm, challenging visitors to confront bigotry and racism, and to understand the Holocaust in both historical and contemporary contexts. In addition, the Center developed Moriah Media to produce theatrical documentaries to educate global audiences. Moriah has produced 17 documentaries to date, two of which have received the Academy Award for best feature documentary, The Long Way Home and Genocide.

About the Role:  

The Simon Wiesenthal Center is looking for a Director of Online Donor Engagement & Outreach to create and implement a strategic online fundraising plan. The Director will leverage this exciting opportunity to sustain and increase revenue through online channels. The Director will work closely with the Director of Direct Mail Donor Engagement & Outreach, Development department, and the Director of Digital Media to convert website and social media audiences to donors and newsletter subscribers, steward our current pool of online donors, and build our significant monthly giving program.  The Director will build and lead a small fundraising department and will be responsible for the daily implementation of the online giving program and strategy.  

About You: 

You are a strategic and results-driven professional with a passion for leveraging digital tools to foster meaningful donor relationships. Your background in online engagement and digital fundraising has equipped you with a deep understanding of the donor journey and how to optimize each touchpoint for maximum impact. You excel in creating and executing innovative online campaigns that resonate with diverse audiences and drive engagement. With a keen eye for data-driven insights, you are adept at analyzing performance metrics to refine strategies and achieve ambitious goals. 

The Director will report to the Executive Vice President of Donor Engagement & Special Projects. 

Key Responsibilities: 

• Develop and execute online fundraising campaigns, including renewals, monthly giving, year-end giving, and other special appeals. 

• Grow and segment existing and prospect email lists, cultivating donors and prospects for fundraising success. 

• Write and edit copy for email communications, online advertising, social media, website content, other marketing/fundraising materials aimed at increasing donations. 

• Lead the design of online campaigns, collaborating with the business development and engagement teams to optimize the landing and donation pages. 

• Implement testing plans to improve performance and increase income. 

• Analyze data from website engagement metrics to improve campaign strategy or design. 

• Sustain and grow online giving and monthly giving programs with particular focus on converting newsletter subscribers. 

• Manage vendors, as needed, for online marketing and outreach efforts. 

• Collaborate with Salesforce database manager to streamline integration of communications systems with the database and maintain data integrity. 

• Collaborate with development, engagement, and communications teams to lead creation of targeted reports to analyze and track performance of the online giving program. 

• Implement email set-up, production, and delivery of ongoing and new online donation campaigns. 

• Other projects, as assigned. 

Experience and Skills: 

• A bachelor’s degree is required. 

• Minimum of seven years’ experience with online marketing, direct mail, and cross-channel marketing in for-profit or nonprofit settings is highly desirable. 

• Solid understanding of internet tools, processes and techniques for fundraising, donor development, list building, and social networking. 

• Proven ability to write for an online audience at a professional level. 

• Solid understanding of best practices for website optimization, search engine marketing, and social media advertising. 

• Experience with databases, audience segmentation and data integration. Experience with Salesforce is highly desirable. 

• Proven ability to work effectively across departments; strong interpersonal skills. 

• Detail-oriented with strong follow-through and the ability to meet deadlines. 

• A prominent level of expertise combined with a can-do attitude; willingness and ability to formulate a plan and personally implement down to smallest details. 

• Deep understanding of the Jewish world, issues of anti-Semitism, Israel, Middle East politics.  

• A strong commitment to Jewish causes, supporting Israel, and actively combating anti-Semitism, hate, and intolerance.  

Our Benefits: 

We value our people and offer a collaborative and engaging culture. As a SWC employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.  

The Simon Wiesenthal Center embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.