About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Marketing Business Analyst you will be playing a critical role in driving data-driven decision making and providing insights into the marketing process. This position is responsible for generating reports, analyzing data, and identifying trends to support marketing strategies. Additionally, the Marketing Business Analyst focuses on understanding and optimizing the Loyalty program customer base and collaborating with media partners to ensure the quality and direction of Rural King's advertisements. This position requires strong analytical skills, attention to detail, and the ability to translate data into actionable recommendations.

• Generate Relevant Reports:
  • Develop and produce reports on various aspects of the marketing process, such as campaign performance, customer acquisition and retention, channel effectiveness, and ROI.
  • Utilize marketing analytics tools and platforms to gather, analyze, and visualize data to support decision making and measure the effectiveness of marketing efforts.
• Provide Insights into the Loyalty Program Customer Base:
  • Analyze customer data from the Loyalty program to identify key customer segments, behavior patterns, and preferences.
  • Extract actionable insights and recommendations to optimize marketing strategies and drive customer engagement, acquisition, and retention.
• Maintain Record of Marketing Actions and Historical Events:
  • Monitor and maintain a comprehensive database of marketing actions, historical events, and trends, ensuring data accuracy and integrity.
  • Conduct regular data audits to identify gaps, inconsistencies, or areas for improvement in data collection and management processes.
• Provide Insights and Reporting for online business and marketing performance
  • Collaborate with online site team to develop and produce reporting as needed
• Collaborate with Media Partners:
  • Act as a liaison between Rural King and media partners, ensuring effective communication and collaboration.
  • Attend meetings with media partners to discuss advertising strategies, campaign performance, and quality control measures.
  • Provide guidance and feedback to media partners to align advertising efforts with Rural King's brand guidelines and objectives.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

None

Essential Qualities for Success

• At least 1 year of relative experience or equivalent combination of experience and education.
• Proficient with Microsoft Office Suite or related software.
• Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, CRM systems).
• Knowledge of data visualization techniques and tools (e.g., Tableau, Power BI).
• Familiarity with SQL and data querying languages.
• Strong attention to detail and ability to work with large datasets.
• Excellent verbal and written interpersonal and communication skills.
• Demonstrated ability to adapt in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.

Physical Requirements  

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.